Metadata
Highlights
- I always start with the following anecdote: It was 2006; I was working on display advertising at Google. (View Highlight)
- S is for Setting For many, what is the only decision to be made. What product should we launch? What country should we launch in? But focusing on what alone can lead to one-dimensional decision making. In S.P.A.D.E., a Setting comprises three primary dimensions: What, When, and Why. Each requires diligence. Precisely define the “what.†(View Highlight)