Cengage - Client

More data points, that they don’t want to miss

For an example we’re showcasing About menu, but that data showcasing, maybe we’re driving more B2B traffic, which is different department. Mindy are more interested to know about that

Why don’t we track returning user?

Data Points:

1. Qlik
2. Optimizely
3. Mouseflow
4. Salesforce
5. GA4

For Task Management: Monday.com

Data to Analyze to Produce Ideas:

1. Traffic
   1. Traffic Mix
2. CRO
   1. Practice
      1. Heatmaps - User Behavior
3. Revenue Mix

Tasks:

1. Post Revamp Slides.
   1. Practice:
      1. Tuesday after - 3 o Clock, update Qlik. - Wednesday Morning.
      2. Weekly Pulse -
   2. Improvement:
      1. Instead of last 5 weeks, compare against last year 5 weeks.
2. Experimentation Building.
   1. Practice: 1.
3. SEO / Content / CMS.
4. Reporting Development.
   1. Practice:
      1. New Revenue Maps
5. Adhoc:
   1. Use cases of Optimizely AI Experiments slides for management.

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Cengage Omid Handover - ISI means? 14 April - Experimentation Building Late February