📒 Cengage — Ledger

What this file is for: your context hand-off to me. Dump decisions, data, scope, and audit notes here instead of re-explaining in chat. When you ask me to work on Cengage, I’ll read this first. Bucket: 2X (Full Job) · Task tracking: Task Board

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🔎 Snapshot

• Engagement: CRO / experimentation + reporting (under 2X)
• Status: Active
• Task management tool (client side): Monday.com

👥 Stakeholders / Contacts

Name	Role	Notes
Mindy	Stakeholder	Interested in B2B traffic data, e.g. About menu driving B2B (different dept)
Omid	(Handover)	“Omid handover” — clarify ISI meaning
Add…

🛠️ Tools & Tech Stack / Data Points

1. Qlik — experiment data
2. Optimizely — experimentation (+ AI Experiments)
3. Mouseflow — heatmaps / user behaviour
4. Salesforce
5. GA4
6. Amplitude — (migrating CRO tracking to Amplitude)

📦 Scope & Deliverables

1. Post-revamp slides — weekly reporting deck
   • Practice: Tue ~15:00 update Qlik → Wed morning weekly pulse
   • Improvement: compare vs last year’s same 5 weeks (not just last 5 weeks)
2. Experimentation building — design & ship experiments
3. SEO / Content / CMS
4. Reporting development — e.g. new revenue maps
5. Ad-hoc — e.g. Optimizely AI Experiments use-case slides for management

📊 Data to Analyse → Ideas

• Traffic (incl. traffic mix); track returning users
• CRO → practice → heatmaps / user behaviour
• Revenue mix

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🗂️ Decisions Log

Date	Decision	Why	Owner
date	e.g. Switch CRO tracking to Amplitude

🧾 Audit Trail (actions, changes, sign-offs)

Date	What happened	Detail / link
date

📝 Context & Notes (free-flow, dated)

• 2026-06-08: Ledger created.
• 2026-06-08: Competitor research done ✅. Next: build a wireframe to showcase it. Miro board is for documentation (link below). Also: a few tests are laid out and ready to run.
• Add dated notes as things come up…

❓ Open Questions / To Clarify

• “ISI” meaning (Omid handover)?
• New tech stack vs before? Same stakeholders? New products?
• Why aren’t returning users tracked?

🔗 Links

• Cengage · Cengage - Client · Cengage - CRO
• Miro board (competitor research — documentation): link