📒 Fourth — Ledger

What this file is for: your context hand-off to me. Dump decisions, data, scope, and audit notes here. I read this before working on Fourth. Bucket: 2X (Full Job) — new client · Task tracking: Task Board

---

🔎 Snapshot

• Engagement: CRO / UX experimentation — break the live UI/UX page into testable experiments, run them via Convert, managed in Asana
• Status: Active
• Start date: …

👥 Stakeholders / Contacts

Name	Role	Notes
Miles	Reviewer	Reviews experiments on Asana before they run
Add…

🛠️ Tools & Tech Stack / Access

• Asana — experiment backlog & prioritization (PIE)
• Convert — A/B testing / experiment build & run
• Add logins / access status…

📦 Scope & Deliverables — Experiment pipeline (SOP)

Repeatable flow for turning the page into running experiments:

1. Break down the current UI/UX page into bite-sized experiment items.
2. Build them in Asana and prioritize with PIE (Potential · Importance · Ease).
3. Build each experiment in Convert and link it back to the Asana task (two-way reference).
4. Assign Miles to review on Asana. Once reviewed & set up properly → run it.

• Break down current UI/UX page into items
• Load + PIE-prioritize in Asana
• Build in Convert + link to Asana
• Miles review → run approved experiments

🗂️ Decisions Log

Date	Decision	Why	Owner
date

🧾 Audit Trail

Date	What happened	Detail / link
date

📝 Context & Notes (dated)

• 2026-06-08: New 2X client added; ledger created.

❓ Open Questions / Onboarding Checklist

• Who are the key stakeholders?
• What’s the engagement scope?
• What tools / data access do we need?
• What’s the first deliverable & deadline?

🔗 Links

• Task Board